I
Brand Building
Brands at the frontier: how to build category-defining marks in markets that don't exist yet.
Cannes Lions · SXSW · CDMX
Founder, Publicis Next · 14× Cannes Lions · Cambridge
I build brands
that move markets.
Global marketing executive. Shell London to Bitso, EigenLayer, Warren. Category-defining brands across energy, crypto and AI.
I
Trained at Cambridge and Nottingham Business School. Career began at Shell International in London, in commercial and investment roles across Europe, Asia, Africa and Latin America.
II
Launched Publicis Next inside Publicis Groupe, the $25B French multinational. Led the integration of technology into brand work for Corona, Samsung, Apple, GMC, Mercedes, Heineken, Heinz and Renault. The only agency in the network to win Cannes Lions from its inception year and every year it operated, including Corona's first Cannes in the brand's history.
III
Bitso when crypto reached Latin America. EigenLayer, an a16z-backed protocol, when restaking redefined DeFi. Warren while AI is rewriting how agencies are built. Today leads Warren, a growth-focused agency, and builds Casa IA, Padre Luciani and SoluRent on the side.
§01 · Track record
Proof, not résumé.
Cannes Lions
0×
Cannes Lions won across five years. The industry's highest bar for creative work, cleared repeatedly.
EigenLayer
$0B TVL
Led the token launch of the a16z-backed restaking protocol. Market concentrated in Asia and Europe.
Publicis Next · Founder
0% Cannes win rate
Launched Publicis Next inside Publicis Groupe, a $25B French multinational. Led tech integration for Corona, Samsung, Apple, GMC, Mercedes, Heineken, Heinz, Renault. Only agency in the network to win Cannes every year it operated. Delivered Corona's first Cannes.
Bitso
0.0M users
Grew Bitso from 800K to 5.5M users. Leading crypto brand in Latin America, opened the US remittance corridor.
GBM
$0.0B revenue
CMO of Mexico's wealth-management unicorn. Drove $1.5B in incremental revenue, took the brand to 95% market share, opened US operations.
Budgets managed
$200M+
Direct reports
50+
Building teams from zero. Running complex operations at scale.
Fellowships & recognition
Singularity University
Fellow
Atlantic Council
Fellow
Endeavor
Top Mentor
§02 · Reel
Selected work · Vimeo archive · 2020 to 2025
Now playing
Twenty years of stories, one frame at a time.
Mexico City · 2025
Cannes Lions
14 Lions. Five years.
One discipline: ideas that move markets.
2019 to 2024
§03 · What I do now
01Agency
Warren
A growth-focused agency for AI and Web3 brands. Built for founders and teams that need to go to market in complex ecosystems.
Visit Warren →02Academy
Casa IA
The executive AI academy for Latin America's leaders. Practical fluency in artificial intelligence for the people running the region's companies.
Visit Casa IA →§04 · Molina Lab
Side experiments at the edge.
Projects I build outside the day job. Some for fun, some for market.
More experiments coming. If you want to build one with me, the door is open.
§05 · Speaking
Conferences on the frontier.
Keynotes on what comes next, for brands, for AI, and for the people building both.
II
Artificial Intelligence
The Post-Agency Era: when every brand has a thousand AI agents writing its story in real time.
Google Cloud Next · Web Summit Rio
III
Creative Reinvention
Rewrite or die: creative reinvention as the only sustainable competitive advantage left.
Festival El Sol · TEDx · MIT Media Lab
§05 · Perspective
Essays, talks, interviews.
As covered in
Selected press · 2019 to 2025
CoinDesk
AdWeek
Campaign US
MarketWatch
Fintech Times
Brands I've built, scaled or shipped work for
EigenLayer
Bitso
GBM
DEUNA
AB InBev
IDB
Tigres UANL
São Paulo FC
Monopoly
Stages & recognition
Cannes LionsEffie AwardsOjos de IberoaméricaTEDxSingularity UniversityAtlantic CouncilStanfordCambridge